How to Get More Comments - Start A Contest!
Posted on August 20, 2007
Filed Under Blogging, Content, General, Internet Marketing
Bloggers like Jon Chow have broken some barriers by starting blog contests on their blogs. All the top bloggers and blogs use this as means of boosting their blog performance and maintaining the already established traffic. This keeps the loyal readers for longer time on their pages. The good results, high traffic and the flood of comments are not far away after the posts are published.
Engadget and its giveaways made a great impact on the blog’s comments. The “have-an-iphone-on-us” post received the amazing 25 451 comments which is the most commented post I have ever seen. The next example shows us how John Chow used one and the same contest three times. The four hour woorkweek book prize proved to be a tempting prize which nobody wanted to loose. Look at the pure blogging contest. The guy behind the scenes of this blog has learned from John Chow’s experience and has managed to pull off a good contest.
These were some of the examples I found on the web. All the bloggers aim at building high traffic and establishing a loyal community which will comment their posts regularly. The contest could really help you bloggers achieve that. Here is what you need to know and perform so that you get positive results from the blog contest:
Idea
A contest with a good idea which is directly targeting the niche is the key factor for a good kick start. Stuff that the readers would want are more likely to succeed and to be commented and praised than others. Of course the idea that stands behind the contest should be plain enough so that more people would be able to join and participate.
Rules
Make the contest only for bloggers. Set what the rules for the joining will be and the conditions for winning. Most commonly bloggers demand a link back to their post. This is a way to let others know that you have a contest and give away free stuff. Don’t forget to inform your participants about the way you will chose the winner so that they know what to expect. Some bloggers chose a winner by a random draw, others evaluate the creativity of each post and so forth.
Prize
If you have a give away kind of prize you have to make sure that it is going to be something that would be of value to the readers of your blog. Make sure you have a bait! i.e. A photo of your prize posted on the blog with specs and value in price included.
Contest
Keep it open for like a month so that your link proliferates on the web. After all is over mail the prize and tell everybody who won by writing a special post and then thank all the people who joined.
The blog contests have proved that they can really ring the alarm bell for readers. The obvious achievements need no explanation. What could spoil a blog contest and do they work all the time? If all is performed and done right nothing should stop you from getting loads of comments!
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