Headline Writing Secrets That Will Grab Your Readers By The Eyeballs!
Posted on July 5, 2007
Filed Under Blogging, Content, General, Internet Marketing
If you want to enjoy a great readership, you’ve got to perform several key methods when writing. First, you’ve got to get the attention of your readers. Second, you’ve got to catch their interest. Then, you’ve got to arouse their desire. And last but not least you’ve got to make sure that you make a call to action.
Most of the copywriters and online marketers know the importance of the catchy headlines and the wording that they put to them. This very popular strategy (also known as the AIDA formula) can really help online writers in particular to write eye catching headlines:
“Scientists cure cancer, but no one takes notice.” This is a story posted on Digg that received like 8656 Diggs. The story explains how researchers at the University of Alberta in Edmonton, Canada found a cheap and easy way to produce a drug that kills almost all cancers. Let’s brake down the headline and see it from a different angle. We sure can learn a hell of a lot from it.
Attention
Use in the headlines words and phrases that make people react like “What the hell!” To achieve that result you have to make sure that you have this grabbing word or phrase within the headline. No one takes notice: This is the trigger part which drives the reader’s interest beyond curiosity. This is the phrase that makes the reader read the whole text. The reader now wants to find what the reason for this neglect is.
Interest
Now you have a headline that is screaming at your reader. Use authoritative expressions and words. And if you write in capital letters then you have a headline that sticks out for sure. Scientists: Yes! Not just anybody of the street, not some know nothing person who is trying to rip people off just to get by, not some marketer or copywriter. No. No. We’re talking about a select, objective, hard-headed, analytical, totally honest group of folks who validate our headline.
Desire
If the reader is not grabbed by the eyeballs by this time, this means that he’s gone to another page. That is why another good way of grabbing the reader’s attention is the addition of something that is controversial that will make it standing out even more. This will drive the reader’s desire to read beyond curiosity and it will make him/her want to read further more. Cure: Wow! It seems to connote research laboratories and a scientific breakthrough.
Cancer: We’re all questing for new ways of making our lives better, aren’t we? New ways to grow hair, get thin, cure a disease, make more money, etc.
Action
Asking questions in a headline, the usage of powerful adjectives like amazing, unbelievable, unseen, and the frequent usage of expletives will attract more people and the headline will get huge readership. And if you manage to incorporate in the headline the benefit, the useful things that you want them to read about and the things that your readers will learn after reading the whole text then you will manage to have people reading almost everything you write. The benefit in this case is the creation of a life changing treatment that will help mankind fight deadly diseases.
Put news in your headline, tell what the benefit of reading the text will be, do both. You see, you have to use the “what the hell” moment, the anticipation moment, and the teaser moment which creates the headline interesting. Follow these simple tips and you will be able to write headlines that will grab the readers by the eyeballs!
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