E-mail Marketing Revived (on the Marketing Use of Powerful, Non-spam Messages)
Posted on March 27, 2007
Filed Under Internet Marketing
For the last few years email marketing has drastically lowered its presence among the most-used-of techniques in the marketer’s arsenal. The basic reason which lead to such a disgrace is very simple: most marketing email messages these days are completely untargeted that normally leads to treating them as mere spam and mail abuse. On the other hand, advertising is growing more and more expensive, paid search bids are steadily increasing, while email marketing still remains a quite affordable way to attract new customers’ attention. Statistics prove it aˆ“ in 2006 US firms alone spent $400 million on e-mail marketing. It is now doubtless aˆ“ for mainly economic reasons email marketing is getting dusted off and is back for a second chance. However, if your company is constantly slaving at achieving marketing success and believes email marketing can help, you’d better stick to a few rules of the thumb before sending your first promotional emails.
Be Targeted First
Before sending your email messages, you have to be sure to provide an email list with potential clients who do want to be in your list (or would love to be included) and they for sure receive your messages. As regards the first point, it is understandable that you can never be absolutely sure a person or a company would show interest in your email but still any company may work on getting a more and more precise list of clients-to-be. Though at first it seems a quite tough deed, the more you get to know the main and rising players in your niche, the more focused your email messaging gets.
The second point is more technical aˆ“ it simply says that if you have any suspicions about a certain email aˆ“ whether it is invalid or located on an already closed domain, you are to delete this addresses aˆ“ it won’t work out for you. Following these two points aˆ“ of targeting and deliverance you will get in the end a A«cleanA» list with proven and deliverable email addresses aˆ“ an effort that eventually pays itself off.
Strive to Get aˆ?Newcomersaˆ? to Your List
Most companies find grabbing the attention of new subscribers to be a mission impossible. Indeed, experience has proven a very simple fact: reaching out to newly added subscribers in your list makes them much more enthusiastic to read your promotions or newsletters. As a minimum at this point it is very appropriate to address a basic welcome note equipped with an extensive package of information, recent articles or pieces of software that you offer. Of course, all your given information is expected to be presented in an eye-catching way. What else here? Probably you are wondering how to boost the number of the newcomers to your list first? One very effective measure to help your email list grow is to reduce as possible the amount of data required to sign-up. Try to request only vital information such as name and email address. When people have already signed up, you can dare show more curiosity about your subscribersaˆ™ personalities.
Care About Relevance
We’ve reached a fundamental and yet an obvious point aˆ“ to get success of your email marketing campaign your commercial messages or email newsletters need to be read first. They will by no doubt be left without a glance if your email strategy is based on content relevancy, precise timing and proper targeting. Keeping your finger on current social trends, holidays and any strikingly popular events works perfectly for the marketings purposes of a company, so stay tuned to what hot is going on in your social surroundings. And don’t forget that when
Properly and carefully used, targeted with great care and guided by what is most important of all aˆ“ common sense, email marketing may turn into one of your most powerful marketing techniques. And you can have it working for you right away, so don’t miss it out.
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